Emma Luttrell

Lead Career Coach, Experienced Psychologist, Master’s in Social Work

Emma is a highly experienced counselor and coach who understands the struggles of identifying career direction, conducting an effective job search, and strategic career planning, because she has worked with clients all over the country at all levels, and… has been there herself.

Schedule a Consult with Emma

With both a bachelor’s and master’s degree in social work from the University of Tennessee, Emma combines her therapy background, her compassionate yet driven coaching style, and her understanding of working alongside and guiding others to provide outstanding coaching results. Emma has worked with clients from a variety of backgrounds, including creative professionals, entrepreneurs, those transitioning careers or re-entering the workforce, those in the non-profit and mental health sectors, and many others.

After spending years working in jobs she found unfulfilling, Emma decided she needed to make a change. Through her own journey of self-exploration, Emma realized that her true purpose was helping others with the same struggles she went through, and as a result, she decided to pursue career coaching.

Emma’s coaching style is creative and client-centered. She establishes SMART goals with clients based on their strengths and needs. Emma takes a holistic approach to coaching clients on those goals, looking at all factors biologically, psychologically, and socially, that will enable them to achieve those goals. Her coaching process is strengths based; reviewing client’s self-identified strengths first, to help them determine the steps they need to take to achieve their career aspirations. She also helps her clients address potential barriers, and provides them with creative solutions to overcome those obstacles.

Emma believes in allowing clients to have autonomy in their coaching process, trusting and believing in her clients’ abilities to understand themselves and their needs, and meeting them where they are in their journey. Emma uses her background in psychology to help clients take a holistic approach to coaching, focusing on every piece that affects their journey, and helping them address all these pieces to achieve the outcomes they want and deserve. Emma creates a comfortable, compassionate, and focused environment for coaching to help every client get the most out of the experience.

Fun Facts About Emma

  • Emma lives in Knoxville, TN with her partner Cody and golden retriever, Summer.
  • In her free time, Emma loves to travel and cook.
  • One of her personal goals is to visit every continent.
  • Some of her favorite travel spots are Mexico, Greece, Italy, and the Oregon coast.

What to Expect When Working With Emma

When working with Emma, you can expect a no-nonsense, holistic approach with individualized attention and coaching focused on your specific needs. Each session with Emma involves completing assignments beforehand, reviewing your learning’s and her observations on your homework during your session, using the tools needed to ensure you’re given clarity, support, and the highest quality coaching every time. Emma will assign sections in our materials that are most relevant to you and your situation, meeting you where you are in your journey and giving direct and honest feedback to ensure you’re guided in the way you need. Emma is an advocate for being a supportive coach and most importantly, holding you accountable to ensure you accomplish your goals and have greater clarity after each coaching session.

Education and Training


  • Bachelor’s of Science-Social Work-University of Tennessee Knoxville
  • Master’s of Science-Social Work-University of Tennessee Knoxville

“I got started in this program just trying to find a career path that was fit for me and I got way more than that. Not only did I find the career path I am qualified for and the steps to get there, but I also learned how to deal with the problems I’m having at my current job. No matter what it was about, Emma would give me the advice I needed to handle the situation. I’ve never felt so advocated for and listened to in my life. I seriously can say I wouldn’t be where I am today without taking this career program with Emma. I have learned so much in the way of finding a new career path, what it takes to get there, but also the confidence I need to handle the current situations I am in now so I can eventually get to my dream career path.” W. Maenza, Georgia

“Emma is amazing! She always refocused and reinforced the right direction I should take when it came to taking the next step. She is empowering and encouraging with her upbeat approachable nature coupled with her ability to assess just where you are in your process and what your next steps, whether their baby ones or giant leaps, would be good to consider next. Talking with Emma is like talking with a super helpful and organized friend who’s not afraid to give you that little push if you need it. She makes you believe you really can achieve your goals!”  C. Nicademus, Ohio

“Emma is the perfect combination of a kind and uplifting guide plus a focused and intelligent teacher. She steadied me through business and career maneuvers and had insights when I though there would be nothing new to discover. Each time I walked away from a meeting with Emma I was left with a renewed passion for carrying on, along with a new tactic or approach to try. She’s a great listener, a great coach, and a great person all around.” S. Knapp, Tennessee

“When Emma and I started working together, I knew which direction I wanted to grow in, but I wasn’t sure how I would be able to achieve the vision I had for myself. The number one return on our relationship as client-coach was clarity. I shared my vision with her, and she helped me clarify the steps I needed to take to get there. The clarity really fueled me to take massive action toward my vision.” C. Pearson, Texas

“Emma’s coaching was invaluable. On countless occasions, she has helped me uncover areas where I experienced thinking traps or negative mindsets. She helped me recognize my achievements and enabled me to be more confident in those achievements. Emma also offered resources and tools to help me get out of my own way so I could reach my aggressive goals. Each month, I looked forward to our sessions because it’s a mental sprint for me that helps me catapult into the next set of goals.” V. Chestnut, Washington, D.C.

Lara DeThomas

Resume and LinkedIn Writer

Lara DeThomas is an award-winning Certified Professional Résumé Writer (CPRW) and world-class LinkedIn Specialist. She leverages her academic background and extensive experience to help clients win new career opportunities, utilizing a highly individualized writing approach to aid job seekers.

Schedule a Consult with Lara

Lara optimizes a technology-driven approach that accelerates the time to place candidates 60% faster than the national average through the deployment disruptive applicant tracking system (ATS) techniques. Today, nearly 100% of résumés are scanned through applicant tracking systems and 75% are rejected; only allowing 25% of candidates through to be viewed by the human eye. Lara composes comprehensive résumés that enable clients to maximize the value of their talents and professional experience, while effectively progressing beyond parsing barriers.

Lara began her career as an Business Leadership Teacher with San Pasqual Academy. San Pasqual Academy was a first-in-the-nation residential education campus designed specifically for foster youth. It served as a placement option for dependents of the Juvenile Court, 12-17 years old. Through a public-private partnership between the San Diego County Office of Education and Access, Inc., she planned, developed, and launched the San Pasqual Academy’s first-ever work readiness training program (e.g., résumé development, interview preparation, job search skills, etc.) and guided foster youth through the program’s curriculum.

Lara founded Proper Résumés in 2005, a boutique writing firm that caterers exclusively to clients seeking professional résumé or curriculum vitae (CV) writing services. As the Sole Proprietor of Proper Résumés, Lara has helped thousands of clients achieve exponential results by developing truly customized résumés that can beat any Application Tracking System (ATS), while still engaging recruiters and hiring managers. She has won large contracts and/or partnerships with Randstad, RiseSmart, Monster Worldwide, Wounded Warriors, and many more to provide distinct résumés to clients according to best practices. Additionally, Lara is extensively referred and sought after by “blue chip” Fortune 100 clients. Clients include: Walt Disney Company, Caterpillar, Intel, Cisco Systems, Oracle, General Dynamics, AIG, and Lockheed Martin, to name a few.

Lara has a master’s degree in Education from National University as well as her bachelor’s degree in English from San Diego State University. She resides in California with her husband and two sons.

Fun Facts About Lara

  • Lara was part of President George H. W. Bush’s Advanced and Motorcade Team. During her tenure, she had the unique opportunity to visit Former President Ronald Regan’s Rancho del Cielo or Sky’s Ranch in California, tour the destruction in Los Angeles after the infamous Los Angeles Riots, and see Air Force One and Marine One firsthand.
  • Lara has been the proud owner (fury mom) of four Golden Retrievers. Her very first Golden Retriever was named Bear, which she trained to become a service/pet therapy dog. Bear and Lara visited long-term patients in pediatric and convalescent hospitals for nearly a decade together.

Education and Training


  • Master of Education (M.Ed.), National University
  • Bachelor of Arts (B.A.), English Language, San Diego State University
  • Certified Professional Resume Writer (CPRW)
  • Academic Curriculum Vitae (CV) Training, RiseSmart
  • Technical Resume Writing Training, RiseSmart
  • Executive Writers: Creating Executive Biographies, RiseSmart
  • LinkedIn Methodology For Resume Writers Training, Randstad USA
  • LinkedIn Fundamental Training, Randstad USA
  • LinkedIn For Executives Training, Randstad USA
  • LinkedIn Advanced Strategies Training, Randstad USA

“I received 2 hits within 15 minutes of posting my resume. I love the look and feel!…Wow I’m so impressed!! This goes above my expectations!…You are incredibly talented, I feel awesome!…What you put together was everything I had asked and needed…You make me look great!” 

This evening I signed my offer letter from Rutgers University where I be playing a key role in the integration of the former University of Medicine and Dentistry into the Rutgers School of Biomedical and Health Sciences.  This very happy occasion is the direct result of working with HallieCrawford.com to identify my mostly closely held values and with Jackie who created a document that showcases my skills and experience in a way that I was never able to do on my own.  HallieCrawford.com helped me crystallize my mission, which is to educate, inform, or entertain and Jackie helped me to find a way to fulfill that mission while doing the very important work of earning a living.  I can never ever thank you both enough.  Please know that I think of your contributions to my future frequently and that if I can ever be of assistance to you, it will be my pleasure to do so.” – L. Harwood; Newark, NJ

Thanks so much, Ms. Brown!  I’m so excited with what is happening with my resume. I received 5 hits on the newly edited resume that you did for me in one day! As a matter of fact, I have an interview tomorrow.  Thanks again for your assistance.Charles B.,  Augusta, GA

“Wow! What a journey! I love the look and feel of my new resume. I received 2 hits within 15 minutes of posting my resume! Thank you soooooo much for helping me to land the job of my dreams.” – D. Bentley; Assistant Principal; Harker Heights, TX.D. Bentley, Harker Heights, TX

“Thank you for all of your hard work. You made me look great! Most of all, you’ve provided inspiration that motivates me and makes me feel like I can accomplish anything. You have been wonderful. I remain grateful.” B. Rushing, Pasadena, CA

“Jackie Brown made it possible for me project my skills and qualifications in a manner that caught the attention of my current employer. Because of the resume service provided by Mrs. Brown, I’ve been referred to jobs that I didn’t think I was capable of obtaining. I am currently interviewing for a business operations analysis position.  I know that without her career guidance and motivation I would not be interviewing for a position that will give me added responsibilities and a significant increase in my salary.” C. McQueen, East Point, GA

“Wow! I love the look and feel of my new resume. I received 2 hits within 15 minutes of posting it!  Thank you soooooo much for helping me land the job of my dreams…” D. Bentley, Harker Heights, TX

Hallie Crawford

Certified Career Coach and Founder

LEARN HOW A CAREER COACH CAN CHANGE YOUR LIFEFinding the right job can be exciting, and sometimes very exasperating as well. I know, because “I’ve been there, done that”.

I was lost in my career and I jumped around from one job to another in a variety of fields, trying to find something that satisfied me. I know my parents were worried. Other people kept asking me what I wanted to do, but I couldn’t answer them. I didn’t know.

As I moved from job to job, I felt like all I was doing was identifying what I didn’t want to do instead of what I did want. It was all very frustrating.

Somewhere along the way, it dawned on me that I probably wasn’t the only one trying to find a fulfilling career. Others were undoubtedly experiencing the same thing. That’s when it hit me! This is what I wanted to do! I wanted to help others avoid the struggle I was going through, especially young adults who were going through a career transition. I wanted to be a Career Coach.

It took a few years, but I finally became a certified coach through the Coaches Training Institute. And I love it! I’ve found my passion.

In 2002, I established HallieCrawford.com and since then, my practice has grown by leaps and bounds. This validated what I knew all along – that others were seeking to find that ideal job, that perfect career, that rewarding profession.

I live in Atlanta, Georgia, with my son Vaughn. When I’m not helping clients in their career search, I’m out horseback riding or traveling.

Education

  • Certified Coach, Coaches Training Institute
  • BS Communications, Vanderbilt University
  • MA Communications, University of Illinois at Chicago
  • Member, International Coach Federation
  • 2009 & 2007 Board Member, Georgia Coaches Association
  • Trained in EFT: the Emotional Freedom Technique
  • Completed The Inside Team Intensive: Coach training for advanced coaches, The Coaches Studio
  • Certified Career Coach, Author and Speaker
  • Scholarship to National Training Labs “Experiential Education” seminar

“I made the best decision in my professional career to work with HallieCrawford.com. I am now coming up on 1 year and 4 months with my new company and I have never been this happy for this long in a job. This is truly the career I have been looking for and you helped me to find and realize it. Thank you again for all that you have done for me.” S. Carpien, Winston-Salem, NC

“Taking the coaching class with HallieCrawford.com has changed my life.” C. Brown, Chicago, IL

“Thanks to the help and guidance I received from HallieCrawford.com, I was able to increase my sales by 27% and receive 2 consecutive sales bonuses, something I have never done in the 5 years I have been in sales. B. Warda, Sales Executive, Chicago, IL

I’ve developed not only professionally, but also personally. I’ve learned more about myself during this process than I even dreamed possible. Your unique process and rather ingenious way of allowing someone to view themselves and their own ideas helped me tremendously. I feel so much better prepared to make my career choices; not only am I confident in my decisions, but they are genuinely what I want–its like my subconscious mind and my heart were both tapped into!” Andrea E., Dallas, TX

Emma Fernandez

Project and Content Manager

Emma has over 10 years of experience in management. With a background in business and financial management, she is a skilled and diligent professional whose attention to detail allows her to provide the best service possible to her team and customers. She is flexible and knowledgeable in a variety of departments including data entry, bookkeeping, research and human resources. She is able to adapt seamlessly to constantly evolving processes and technologies.

Emma oversees and edits the content for HallieCrawford.com blogs, articles, and products.
She coordinates our alumni events for universities, including webinars and in-person workshops. She also manages administrative and marketing tasks for customers and prospects. Emma adeptly works with the media managing our media appearances. Emma works remotely, which means she has proven her prompt communication skills and ability to follow through to ensure the job gets done – no matter her location.

Fun Facts About Emma

  • Her favorite place to be is by the ocean.
  • Emma learned how to read when she was four and has enjoyed reading ever since.
  • She loves languages. She has studied a wide range of languages including French, Russian, and American Sign Language. She is fluent in Spanish and Haitian Creole.
  • Emma is originally from Southwestern Michigan and currently lives with her husband Javier in the Dominican Republic.

Maureen McHale

Marketing Director

Maureen has worked with HallieCrawford.com for over 6 years. She has helped clients be successful by strategizing and developing their corporate social media content, including LinkedIn company profiles. Additionally, she has assisted clients with their companies other business related marketing needs.

With over 3 decades of B2B and B2C marketing experience, Maureen has real-life, in-the-trenches business acumen and a passion for taking businesses to the next level. Maureen specializes in all forms of digital marketing developing websites and content. Her expertise also includes video creation, social media marketing, search engine optimization (SEO), and online advertising for an eclectic mix of industries including career coaching, chemical, construction, financial, funeral, solar, travel and more.

During her career as a marketing professional, Maureen has launched up sell and stand-alone products and companies, directed public relations activities to bring national attention to companies through select media such as The Wall Street Journal, The New York Times, CNNfn, INC Magazine and other top media. She has also created all forms of marketing and advertising content including, but not limited to: website, print and enewsletters, email and dialer campaigns, radio and tv advertisements, social media, branding and educational video and feature articles for targeted publications. Maureen oversees all marketing efforts and implementation efforts for HallieCrawford.com.

Fun Facts About Maureen

  • Maureen is originally from Lake Hiawatha, NJ.
  • Growing up she travelled extensively, both in the US and abroad. She was thrilled to relocate to Central Florida in her late teens. She attended USF in Tampa and later moved to Fort Myers to be closer to her happy place, Sanibel Island.
  • Currently, despite her family and friends saying they were crazy, Maureen, her husband, Craig and their spoiled dog, Daisy, live in their Class A RV while traveling throughout the United States on a grand adventure.
  • She thoroughly enjoys traveling, being outdoors, reading, shelling at the beach and checking things off her bucket list.

Professional Degree


  • Associate of Science, Computer Science-Seminole College, Sanford, FL
  • Bachelor of Arts-Mass Communications, Public Relations-University of South Florida, Tampa, FL

How a Professional Career Coach Can Help Boost Your Career

In the professional world, with the lack of formal mentoring programs in place at many organizations, business professionals can feel they do not receive the support they need to move forward in their careers. While it’s thrilling to make it to the next level in your profession, the process of achieving professional goals or implementing any kind of career change can be difficult and stressful even for the most seasoned worker. Getting to the next level in your career can feel overwhelming. During those stressful times a support system is critical. When it comes to boosting your career, having a professional career coach at your side can be a key element to your support system. A professional career coach can make the difference between achieving your career goals or falling short of them. With career coaches playing such an important role in career development, it’s surprising yet understandable that many business professionals and executives don’t know the benefits of having a career coach because too many people don’t have a coach personally or through their organization. If you don’t have access to a coach through your company, it’s important to invest in yourself and your career on your own if you can. Here are a few of the ways a career coach can help you boost your career.


What is professional career coaching?

A career coach is someone who works with you to help you make informed, strategic decisions about your career path and professional development.

They can also provide you with various business tools to help you in the process, such as resumes, job search, social media profiles, and more. However, an experienced career coach doesn’t just make your career decisions for you. They will support you in making your own informed decisions based on what works best for you and your situation. And, they help you to learn about who you are at your core to help you decide what you want out of your professional life long term. Because it can be a holistic process, it takes time. Many people feel that after one session and a revised resume they will be set to take on the business world. But really, coaching is more complex than that. A good coach knows that you need to understand yourself and what success means to you first before you can decide what you want out of your career path. A professional career coach should help you feel more confident about your professional future as well as understand how to craft it so it’s fulfilling and rewarding for you. Make sure you are willing to be a participant in the process, and not just receive information. To get ahead in the business world requires hard work, so view your career coach as a team player who will push you to be your best and require you to take tangible action steps towards your goals consistently.

What can you discuss with a career coach?

Let your career coach know right away what you want to achieve from your working together. Be as specific as possible.

Set several goals. Tangible as well as intangible ones. For example you might say, “ability to manage my team more effectively,” “greater confidence to speak to my boss about moving to the next level in my career,” “finding a long-term career path for my needs,” or, “how to effectively network in my industry.” This will help your career coach know how to gear your sessions to a specific need or goal. Keep in mind that your coach will need to get to know you first to correctly assess your coaching needs and advise you. They may discover something that you may need help with that you didn’t realize in advance. Before you start your sessions with a career coach, make a list of things you would like to improve on in your professional life so that you won’t forget to bring them up in session. Send the list to your career coach so that your coaching can be as personalized as possible. Career coaches cannot read your mind, so be honest with them. Most coaches will provide you with an initial questionnaire prior to working together, to help you assess your goals and allow them to get to know you.

How can they help with strategic career planning?

Professional career coaching can help you develop your long-term career plan. This means determining where you want to be in one, three, and five years from now.

Your career coach should help you discover your career vision by starting with your five-year goal and work backwards to determine what steps you will have to take to achieve that goal. This involves discovering who you are, where you are going, and how you will get there. Here at halliecrawford.com, we use our Ideal Career Model to help clients identify key elements to lay a solid foundation for your career future. A professional career coach will help you determine if you are using your talents at work, and how your work is affecting your personal life to ensure happiness and fulfillment. They will also help you to identify opportunities in your current job to learn more about your field and build transferable skills, making you a more valuable employee. Your career coach can also help you to build a good relationship with your superiors and/or employees by helping you see where you could collaborate more effectively in the workplace.

How does career coaching work?

Remember that you are ultimately in charge of your career and your success.

Although a career coach can give your advice and pointers, it is up to you to put their suggestions into practice. Many career coaches work with clients remotely over the phone or via Skype for example, although if you are working with a local career coach you could meet in person as well. See our local career coach article for more details on how to work with a local career coach effectively. Depending on your end goal, your coach will suggest and schedule a certain amount of sessions with you, although with many coaches they can be adjusted as needed (some require a set package of a certain number of sessions, others do not). They will also provide you with materials and assignments to work on between coaching sessions. Most career coaches allow you to contact them in-between sessions if you have questions about your assignments or materials, or if something else urgent comes up. However, make sure to respect their time, not taking advantage of their willingness to help clients. Be reasonable. Assignments and materials generally involve things that will help you to discover and build your personal brand. A good career coach will also get you out of your comfort zone by helping you to take calculated risks in your career.

Consider professional career coaching with HallieCrawford.com. If you are searching for a professional career coach, make sure that Hallie Crawford’s team is on your list. We are different from other career coaching organizations because we use a holistic process to help you discover who you are as a person and a career that you will happy with long-term. We have a tried and tested process that has a 98% satisfaction rate, and we are flexible with our process to make sure that the tools we use are benefitting our client’s personal needs. All of our coaches have had successful careers before becoming career coaches, so they have a vast knowledge of the business world and tips to help you be successful.

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