Networking Using LinkedIn

LinkedIn NetworkingWhenever I ask clients about networking, I can almost hear the groan in their voices. There are not many people I know who are great at networking. In fact, I find that many are like myself: shy, withdrawn, uncomfortable, and awkward. So if you are trying to expand your professional network and are looking for new opportunities, how do you use LinkedIn to do this without the awkward introductions or “unwanted” solicitations? It might be simpler than you think. Actually, it’s a matter of using some of the very features and benefits LinkedIn already offers.

  1. Join groups: If you are not already a member of a group, then I encourage you to look and join one. There are currently thousands of groups available that cover everything from schools, alumni, job and industry specific, job search groups, company specific groups, and more. As a group member you are part of a network of like-minded people. You can discuss topics of interest, ask questions, give advice, follow discussions, and possibly form friendships. You would be amazed how many people want to help when someone asks a question or has a problem. Your participation is a great way to build your network and increase views to your profile.

2. Build your list of recommendations: Don’t be ashamed to ask for recommendations from peers, managers, direct reports, clients, customers, and more. These recommendations help support your brand and validates your value proposition. Like references, these recommendations can provide the edge a reader needs to contact you for future opportunities.

3. Use the video and presentation features: Today’s modern marketing strategy uses videos and presentations to entice and engage views and you will find many more people are spending time looking and sharing these videos and presentations on many social media networks. In the same way, you can use this form of media to create a momentum that will definitely boost the number of visitors to your profile.

Thank you to our resume expert, Jasmine Marchong, for this article and the resume tips.