Jasmine Marchong

Resume Writer

Jasmine Marchong is a professional resume writer and has been writing resumes for approximately eight years. An Engineer by background, as well as an aspiring artist, she has found that blending her technical and investigative skills as an engineer, together with her artistic flare, has proven to be a great combination and asset in helping her develop unique résumés that make an impression.

Jasmine knows that tackling one’s own resume can be a challenge, simply because it can be difficult to view your own experience with unbiased eyes. Throughout the years, she has helped individuals get noticed, and as a result get an interview! Jasmine has provided her clients an unbiased opinion, worked with them to uncover their skills, expertise, and successes, and expertly present their career in a sensational résumé.

Jasmine lives in Michigan with her husband and three children. Originally a native from the Caribbean island of Trinidad, Jasmine enjoys good food, sunshine, sandy beaches, and a good book.

Education and Training

  • Member – The NRWA (The National Resume Writers Association)
  • Member – The PARW/CC (Professional Association of Resume Writers and Career Coaches)
  • Former Region Four Representative, 2010 – The NRWA
  • Electrical Engineering Technology, Controls Major – Mohawk College, Ontario, Canada

Katie Weiser

Career Coach

Katie Weiser is a Board Certified Coach whose passion is to help clients achieve their career dreams. She says, “We spend over 50% of our waking life at work. Devoting that amount of time to a career that brings you challenge, growth and fulfillment is critical to your life happiness quotient. It is possible to live your career dream…I did it and so can you.” Her philosophy is… seize opportunities, embrace change, rekindle passions, and use strengths to create a career infused with a sense of purpose and fulfillment…and a life that you feel makes a difference.

She combines her over 30+ year’s corporate experience with her solid bottom line coaching approach. Her own career has been a series of change and transitions. Throughout her Big 4 consulting firm career, she never stayed in the same position for more than five years. She has weathered several mergers. She has gone with the tide of new firm strategies as new CEO’s took the helm.

She has moved twice and traveled to global assignments. She has survived multiple downsizings. She discovered her love for coaching during a very difficult time when her firm out-counseled over 1000 employees due to the economy. She led a Global Alumni program that created an exit program for alumni who were being displaced. It was an emotionally charged time. She listened to so many heart rendering stories, doubts, fears, anger. Feeling understood and capitalizing on their strengths helped many to refocus on getting job ready once again. Next, was a bias towards action with writing resumes, headhunter contacts, networking and interview skills. Katie says of her experience “I feel honored to have worked with so many who have gone on to even greater success in their careers”. Her career has included several global leadership roles (Chief Learning Officer and Global Alumni Director) managing 25+ staff, reporting directly to CEO’s, being accountable for budgets in excess of $20 million and has traveled to 40 countries. Her career is an example of moving into new career roles, making tough career choices, adapting to change and thriving.

She works collaboratively, in partnership with her clients to identify the real issue(s), match values with career choices, gain more self awareness, explore options, overcome obstacles and set goals with accountability. These are the steps that lead to successful change and transition in a career. Katie also provides encore career coaching services.

She lives in Augusta, GA with her husband, Allan.

Professional Degrees and Certifications

  • Certified Professional Coach – Institute for Professional Excellence in Coaching (iPEC)
  • Board Certified Coach – Center for Credentialing & Education
  • Professional Certified Coach (PCC) – International Coach Federation
  • Bachelor of Arts – Psychology – Hunter College, City University of NY
  • Graduate Work – Psychology – New School for Social Research, NY, NY
  • Graduate Work – Marketing – St. John’s University, NY, NY
  • Executive Coach Mercer EMBA program
  • Energy Leadership Index – Master Practitioner
  • Member – International Coach Federation

Hallie Crawford


Finding the right job can be exciting, and sometimes very exasperating as well. I know, because “I’ve been there, done that”.

I was lost in my career and I jumped around from one job to another in a variety of fields, trying to find something that satisfied me. I know my parents were worried. Other people kept asking me what I wanted to do, but I couldn’t answer them. I didn’t know!

As I moved from job to job, I felt like all I was doing was identifying what I didn’t want to do instead of what I did want. It was all very frustrating.

Somewhere along the way, it dawned on me that I probably wasn’t the only one trying to find a fulfilling career. Others were undoubtedly experiencing the same thing. That’s when it hit me! This is what I wanted to do! I wanted to help others avoid the struggle I was going through, especially young adults who were going through a career transition. I wanted to be a Career Coach.

It took a few years, but I finally became a certified coach through the Coaches Training Institute. And I love it! I’ve found my passion.

In 2002, I established HallieCrawford.com and since then, my practice has grown by leaps and bounds. This validated what I knew all along – that others were seeking to find that ideal job, that perfect career, that rewarding profession.

I live in Atlanta, Georgia, with my son Vaughn. When I’m not helping clients in their career search, I’m out horseback riding or traveling.


  • Certified Coach, Coaches Training Institute
  • BS Communications, Vanderbilt University
  • MA Communications, University of Illinois at Chicago
  • Member, International Coach Federation
  • 2009 & 2007 Board Member, Georgia Coaches Association
  • Trained in EFT: the Emotional Freedom Technique
  • Completed The Inside Team Intensive: Coach training for advanced coaches, The Coaches Studio
  • Certified Career Coach, Author and Speaker
  • Scholarship to National Training Labs “Experiential Education” seminar

How a Professional Career Coach Can Help Boost Your Career

In the professional world, with the lack of formal mentoring programs in place at many organizations, business professionals can feel they do not receive the support they need to move forward in their careers. While it’s thrilling to make it to the next level in your profession, the process of achieving professional goals or implementing any kind of career change can be difficult and stressful even for the most seasoned worker. Getting to the next level in your career can feel overwhelming. During those stressful times a support system is critical. When it comes to boosting your career, having a professional career coach at your side can be a key element to your support system. A professional career coach can make the difference between achieving your career goals or falling short of them. With career coaches playing such an important role in career development, it’s surprising yet understandable that many business professionals and executives don’t know the benefits of having a career coach because too many people don’t have a coach personally or through their organization. If you don’t have access to a coach through your company, it’s important to invest in yourself and your career on your own if you can. Here are a few of the ways a career coach can help you boost your career.

What is professional career coaching?

A career coach is someone who works with you to help you make informed, strategic decisions about your career path and professional development.

They can also provide you with various business tools to help you in the process, such as resumes, job search, social media profiles, and more. However, an experienced career coach doesn’t just make your career decisions for you. They will support you in making your own informed decisions based on what works best for you and your situation. And, they help you to learn about who you are at your core to help you decide what you want out of your professional life long term. Because it can be a holistic process, it takes time. Many people feel that after one session and a revised resume they will be set to take on the business world. But really, coaching is more complex than that. A good coach knows that you need to understand yourself and what success means to you first before you can decide what you want out of your career path. A professional career coach should help you feel more confident about your professional future as well as understand how to craft it so it’s fulfilling and rewarding for you. Make sure you are willing to be a participant in the process, and not just receive information. To get ahead in the business world requires hard work, so view your career coach as a team player who will push you to be your best and require you to take tangible action steps towards your goals consistently.

What can you discuss with a career coach?

Let your career coach know right away what you want to achieve from your working together. Be as specific as possible.

Set several goals. Tangible as well as intangible ones. For example you might say, “ability to manage my team more effectively,” “greater confidence to speak to my boss about moving to the next level in my career,” “finding a long-term career path for my needs,” or, “how to effectively network in my industry.” This will help your career coach know how to gear your sessions to a specific need or goal. Keep in mind that your coach will need to get to know you first to correctly assess your coaching needs and advise you. They may discover something that you may need help with that you didn’t realize in advance. Before you start your sessions with a career coach, make a list of things you would like to improve on in your professional life so that you won’t forget to bring them up in session. Send the list to your career coach so that your coaching can be as personalized as possible. Career coaches cannot read your mind, so be honest with them. Most coaches will provide you with an initial questionnaire prior to working together, to help you assess your goals and allow them to get to know you.

How can they help with strategic career planning?

Professional career coaching can help you develop your long-term career plan. This means determining where you want to be in one, three, and five years from now.

Your career coach should help you discover your career vision by starting with your five-year goal and work backwards to determine what steps you will have to take to achieve that goal. This involves discovering who you are, where you are going, and how you will get there. Here at halliecrawford.com, we use our Ideal Career Model to help clients identify key elements to lay a solid foundation for your career future. A professional career coach will help you determine if you are using your talents at work, and how your work is affecting your personal life to ensure happiness and fulfillment. They will also help you to identify opportunities in your current job to learn more about your field and build transferable skills, making you a more valuable employee. Your career coach can also help you to build a good relationship with your superiors and/or employees by helping you see where you could collaborate more effectively in the workplace.

How does career coaching work?

Remember that you are ultimately in charge of your career and your success.

Although a career coach can give your advice and pointers, it is up to you to put their suggestions into practice. Many career coaches work with clients remotely over the phone or via Skype for example, although if you are working with a local career coach you could meet in person as well. See our local career coach article for more details on how to work with a local career coach effectively. Depending on your end goal, your coach will suggest and schedule a certain amount of sessions with you, although with many coaches they can be adjusted as needed (some require a set package of a certain number of sessions, others do not). They will also provide you with materials and assignments to work on between coaching sessions. Most career coaches allow you to contact them in-between sessions if you have questions about your assignments or materials, or if something else urgent comes up. However, make sure to respect their time, not taking advantage of their willingness to help clients. Be reasonable. Assignments and materials generally involve things that will help you to discover and build your personal brand. A good career coach will also get you out of your comfort zone by helping you to take calculated risks in your career.

Consider professional career coaching with HallieCrawford.com. If you are searching for a professional career coach, make sure that Hallie Crawford’s team is on your list. We are different from other career coaching organizations because we use a holistic process to help you discover who you are as a person and a career that you will happy with long-term. We have a tried and tested process that has a 90% satisfaction rate, and we are flexible with our process to make sure that the tools we use are benefitting our client’s personal needs. All of our coaches have had successful careers before becoming career coaches, so they have a vast knowledge of the business world and tips to help you be successful.

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